Head of Creative · USBottleNexus — Full Rebrand
Delivered a full rebrand from brand foundations to live content, then ran ongoing creative ops. From Sept '24 → Feb '25, built the identity, site system, and a weekly content engine (reels, reports, decks) that ships on-brand.
How BottleNexus Won
BottleNexus was launching a wine marketplace connecting producers with buyers. They needed everything — brand positioning, a conversion-focused landing page, and a go-to-market strategy to acquire their first users. I built the full system from scratch, giving them a launch-ready platform with clear messaging and acquisition funnels.
BottleNexus Project Proof
Landing page designed and built for BottleNexus
What I Built for BottleNexus
Visual Identity & Brand System
Created the full brand identity — logo, color system, typography, and brand guidelines — from scratch for the wine marketplace.
Website & Content Engine
Built a conversion-focused landing page and set up a weekly content engine producing reels, reports, and decks on-brand.
Ongoing Creative Execution
Ran creative ops from Sept '24 → Feb '25, shipping consistent on-brand content across all channels weekly.
Funnel & GTM Strategy
Designed user acquisition funnels for both sides of the marketplace with targeted messaging and CTAs.
What This Unlocked for BottleNexus
"I built BottleNexus's entire go-to-market system — brand, landing page, and growth strategy — turning an idea into a launch-ready wine marketplace."
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