WAEL AOUIDIDI

Digital Marketing ExecutiveEntrepreneur10+ YRS
wael.aouididi@gmail.com
+216 22 560 310
Tunis, Tunisia
yoursaasgrowth.com
linkedin.com/in/aouididi-wael
Profile

Dynamic digital marketing executive and entrepreneur with a decade of experience transforming SaaS companies through strategic leadership and innovation. Known for solving complex business challenges, building high-performing teams, and delivering exceptional results in competitive markets.

Impact
4×
Revenue growth
4M+
Views generated
30+
Enterprise clients
10+
Team members led
Expertise
Full-Stack Marketing
Concept to execution — images, video, copy that convert
Creative & Data
Artistic vision meets analytical performance optimization
Paid Media & Growth
Meta Ads, Google Ads, SEO, cold email funnels, automation
Multi-Format Content
Ads, landing pages, video scripts, social media storytelling
SaaS & B2B Growth
Product launches, retention strategy, market positioning
Skills
Meta AdsGoogle AdsSEOAI in MarketingPerformance AnalyticsCRMGrowth HackingUI/UX DesignBrand StrategyVideo EditingCold Email FunnelsMarket Analysis
Languages
Arabic
Native
English
Fluent
French
Fluent
Education
2004 – 2009
National Diploma in Advertising
Higher School of Design Sciences & Technologies, Tunis
2004
Bachelor of Mathematics
Certification
Google & Growth Hacking
by Kyrill Krystallis
Experience

Digital Marketing Manager

APR 2025 — PRESENT
ShipzzerREMOTE
  • —Ranked in the top 3 on Google through targeted SEO strategy and content optimization
  • —Achieved 50%+ email open rates via highly personalized outreach campaigns
  • —Produced and managed social media content driving consistent brand growth
  • —Optimized landing pages for conversion, improving user flow and lead generation

Head of Creative

SEP 2024 — MAR 2025
BottlenexusUSA · REMOTE
  • —Led complete rebranding and website redesign with cohesive, modern brand identity
  • —Created reels and thumbnails, enhancing Instagram engagement and brand visibility
  • —Redesigned all digital assets — reports, pitch decks — to align with brand guidelines
  • —Designed new UI/UX for checkout, improving user flow and conversion rates

Digital Marketing Specialist

MAY 2023 — JUN 2024
Zembra TechUSA · REMOTE
  • —Quadrupled revenue through innovative marketing strategies and rapid problem-solving
  • —Led comprehensive rebranding initiative, adapting messaging to evolving market demands
  • —Optimized conversion through data-driven decision making and iterative testing

CEO & Chief Marketing Officer

AUG 2020 — DEC 2022
Growapp, LTDUK · REMOTE
  • —Transformed concept into successful B2B SaaS platform through strategic leadership
  • —Achieved industry-leading retention rates through customer-centric problem solving
  • —Built and led distributed teams across multiple countries

Business Development & Comm. Manager

JUN 2019 — JUN 2020
Focus Technologie Services
  • —Pioneered Tunisia's first VMware cloud service through strategic market analysis
  • —Developed innovative go-to-market strategy in challenging conditions
  • —Led cross-functional teams to deliver complex technical solutions on schedule

CEO & Chief Marketing Officer

APR 2016 — FEB 2019
Kpeiz.digital
  • —Scaled startup from concept to funded company through strategic leadership
  • —Built a diverse team of 10+ professionals, fostering a culture of innovation
  • —Secured 30+ enterprise clients through a solution-focused sales approach

Social Media & Digital Project Manager

JUL 2014 — MAY 2016
KNSD Digital Communication Agency
  • —Led award-winning campaigns through creative problem-solving for major brands
  • —Managed multi-disciplinary teams delivering results across competitive accounts
  • —Achieved top market position through innovative social media strategies