GrowApp — $30K+ MRR
Built and scaled my own B2B SaaS from zero to $30K+ MRR
Not a client gig — my product.
GrowApp Campaign Results
Cut CPL by 73%
From £30+ down to £3–£7 per qualified lead
Consistent performance over 30 days
December 11, 2025 – January 9, 2026
Multi-stage funnel optimization
Warm traffic re-engagement at £0.20–£0.32 per landing page view
GrowApp Meta Ads Proof
Real Meta Ads Manager dashboard showing Growapp campaign performance
Campaign Performance (Dec 11, 2025 - Jan 9, 2026)
| Campaign | Status | Results | Reach | Frequency | Cost Per Result |
|---|---|---|---|---|---|
| Retargeting (Visitors) | Active | —Website lead | — | — | —Per lead |
| Lead Gen (Landing Page) | Off | 1Website lead | 2,946 | 1.58 | £34.31Per lead |
| Trial Offer (Broad) | Off | 10Website leads | 2,905 | 1.52 | £3.47Per lead |
| New Year Push (Warm) | Off | 115Landing page views | 10,654 | 1.01 | £0.32Per landing page view |
| Founder Audience (Interest) | Off | 317Landing page views | 13,590 | 1.58 | £0.22Per landing page view |
| Lookalike (Customers) | Off | —Landing page view | — | — | —Per landing page view |
| Weekday Trial (Test) | Completed | 10Website leads | 6,581 | 1.47 | £7.00Per lead |
Total campaigns tracked: 7 campaigns
What I Built for GrowApp
1Killed the generic lead form
Generic lead form
£30+ CPL
Direct Trial offer
£3–£7 CPL
2Split campaigns cleanly
Warm
Retargeting past visitors at £0.20–£0.32 per LP view
Prospecting
Cold audience with direct Trial offer at £3.47
Tests
New angles and seasonal messages (Weekday timing test at £7.00 CPL)
3Fixed what broke
Repaired tracking setup
Clean Pixel + CAPI implementation with 7-day click, 1-day view attribution
Monitored frequency caps
Avoided ad fatigue by keeping frequency between 1.01–1.58
Weekly optimization
Killed underperformers, scaled winners slowly (+30% every 2 days while CPL stayed under £7)
What GrowApp Unlocked
Predictable lead flow
No more feast-or-famine months
Consistent CPL performance
Maintained £3–£7 range even during testing periods
73% lower CAC
Vs. previous generic campaigns (from £30+ to £3–£7)
One-Sentence Version
I replaced the generic lead form with a direct Trial offer, split campaigns by intent, and fixed tracking — delivering consistent leads at £3–£7 CPL while the industry average sat at £30+.
Want Results Like This?
If your SaaS is paying more than £10 per trial request, you're leaving money on the table.
The playbook:
Direct offer. Clean segmentation. Ruthless optimization.
That's what gets you to £3–£7 CPL.
"Wael turned our Meta Ads around completely. We went from burning budget on £30+ leads to getting qualified trials at £3–£7. The sales team finally has enough pipeline to work with."